B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
The research was based on data from a survey of popular B2B influencers. The full report also includes findings from a survey of marketers who work for B2B brands.
Three-quarters of B2B influencers say co-created content and speaking at in-person events were among the most successful types of brand collaborations they did last year.
B2B influencers say the brand collaborations they're planning for most in 2024 are speaking at in-person events and co-creating content.
B2B influencers say the top content types they're working with brands on in 2024 are social media pieces and videos.
About the research: The research was based on data from a survey of popular B2B influencers. The full report also includes findings from a survey of marketers who work for B2B brands.
