Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

The 2024 Global Marketing Jobs Outlook was based on LinkedIn data from around the world.

The researchers found that social media marketing, search engine optimization (SEO), Adobe Photoshop, email marketing, and market research are the top skills listed by LinkedIn members who were hired for marketing roles in the past year.

Social media marketing is the most in-demand skill for marketers on LinkedIn across all of the industries as well as all of the geographies examined in the study.

The researchers found that the top trending skills with marketers (the skills with the biggest growth rates for LinkedIn members in the marketing industry adding them to their profiles) are web3.js, A++, SaaS sales, Discord, and social media strategy.

About the research: The 2024 Global Marketing Jobs Outlook was based on LinkedIn data from around the world.