Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research from Acoustic and Forrester Consulting.
The report was based on data from a survey of 1,203 customer engagement decision-makers at organizations around the world.
Respondents say the top benefits of incorporating customer behavioral signal data into an organization’s marketing strategy are improved performance marketing, increased investment in content marketing, and improved segmentation.
Respondents say the top downstream benefits of incorporating customer behavioral signal data into an organization’s marketing strategy are improved customer satisfaction, increased revenue, and improved productivity.
Respondents say the marketing metrics most positively impacted by incorporating insights from customer behavioral signals into an organization’s marketing are customer acquisition cost, customer satisfaction, and brand awareness.
About the research: The report was based on data from a survey of 1,203 customer engagement decision-makers at organizations around the world.
