Which background colors, fonts, and design features are being used most on small business websites in 2024?

To find out, researchers at Adobe Express analyzed the design of 930 small business websites.

The researchers found that white, gray, blue, and black are the most popular background colors on small business websites.

The researchers determined that Open Sans, Roboto, and Montserrat are the most popular fonts on small business websites.

The researchers determined that photos, CTA buttons, and icons/illustrations are the most popular design features on small business websites.

About the research: The report was based on data from an analysis of the design of 930 small business websites.

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Small Business Website Design Trends for 2024

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji