Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
To find out, Storyblok surveyed 1,719 people in Germany, the Netherlands, Sweden, the United Kingdom, and the United States who use a CMS at least once a week for their job.
Respondents say the CMS capabilities they consider the most important are collaboration features (52% cite it as essential), centralized/omnichannel features (53%), visual editing features (52%), and futureproofed technologies/easy integration processes (52%).
The biggest features missing from their current CMS are easy content scaling (43% cite it as missing), advanced digital asset management (42%), and better collaboration tools (41%), respondents say.
Respondents say the top CMS trends they're actively interested in/pursuing are AI-generated content (68% say so), automation (56%), and personalization (56%).
About the research: The report was based on data from a survey of 1,719 people in Germany, the Netherlands, Sweden, the United Kingdom, and the United States who use a CMS at least once a week for their job.
