How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually?
To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States.
Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average).
Social media marketers say the tasks they most wish they had more time for are responding to customers and strategic planning.
Social media marketers say the top tasks they still handle manually are influencer management/encouraging employees to create brand posts, responding to customers, and strategic planning.
About the research: The report was based on data from a survey of 500 social media marketers in the United Kingdom and the United States.
