Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn.

The report was based on data from a survey of 2,000 executives globally, a subset of whom work for B2B marketing/advertising agencies.

B2B agency leaders say the most important skills for their team members to have are agility/adaptability, problem solving, and innovative thinking.

B2B agency leaders say the skills their team members need to work on most are data analysis/martech proficiency, innovative thinking, and adopting technologies.

Additional key skills cited by B2B leaders as important for their team members to have include social media marketing, digital marketing, and copywriting.

Agency executives are more likely than other B2B executives to cite risk assessment as a key skill for their team members to have.

Most B2B agency leaders are bullish about 2024: 64% expect their budgets to increase this year, and 85% say they believe their team can drive revenue this year.

About the research: The report was based on data from a survey of 2,000 executives globally, a subset of whom work for B2B marketing/advertising agencies.