Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research from 10Fold.
The report was based on data from a survey of 451 marketers who work for B2B technology firms in Canada, France, Germany, the UK, and the US.
Some 73% of respondents say they expect their marketing budget to increase in 2024, compared with 55% whose budgets actually increased in 2023.
Some 81% of B2B tech marketers in the US expect their marketing budget to increase in 2024, compared with only 64% of B2B tech marketers in France.
B2B tech marketers expect digital advertising to be their top marketing channel for driving lead generation in 2024. In 2023, B2B tech marketers say, marketing/website tools was the top channel for lead generation.
About the research: The report was based on data from a survey of 451 marketers who work for B2B technology firms in Canada, France, Germany, the UK, and the US.
