Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content? What impact do marketers think AI will have on their work in the future?

To find out, Filestage conducted a survey in December 2023 among 266 marketing professionals who either freelance or who work as employees for brands, agencies, production companies, or startups.

Some 77% of marketers who work for agencies say they have told their stakeholders that they use AI to create content. However, only 46% of marketers who work for production companies say they have told their stakeholders that they use AI to create content.