Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
To find out, Brandbuilders conducted a survey in October 2023 among 184 marketers in the United States.
Some 41% of marketers say AI is less creative than they are, 34% say it is equally creative, and 25% say it is more creative.
Among respondents who say AI is equally or less creative than marketers, the top reason given is that the technology tends to create content that feels formulaic and robotic.