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The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research from Robert Half.

The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year.

The researchers determined projected 2024 salary ranges for marketing, advertising, and public relations positions in the United States based on starting pay only; bonuses, benefits, and other forms of compensation were not taken into account.

The projections were broken down into three percentiles: 25th (new to the role, with little or no experience), 50th/median (has the experience to consistently perform core responsibilities without direct supervision), and 75th (value to the organization goes far beyond the ability to perform normal job duties).

The full report includes projections for many more positions, as well as data on salary variations by city.

The median starting salary for a corporate vice-president of marketing is forecast to be $160,000 in 2024, and the median starting salary for a marketing manager is forecast to be $99,000.

Advertising and marketing corporate salaries for 2024

The median starting salary for a content strategist is forecast to be $88,250 in 2024, and the median starting salary for a copywriter is forecast to be $78,500.

Content development and management corporate salaries for 2024

The median starting salary for a vice-president of public relations is forecast to be $130,000 in 2024, and the median starting salary for a public relations manager is forecast to be $89,500.

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About the research: The report was based on data from staffing and recruiting professionals who make thousands of full-time, temporary, and project placements at brands and agencies each year.


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2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji