Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel.
The report was based on data from a survey conducted in May and June, 2023, among 713 marketers.
Marketers say they spend 24% of their data-related time collecting data, 22% analyzing data, 20% visualizing data, 19% cleaning data, and 18% presenting data.
Marketers say 63% of their data-related time, on average, is spent on tasks that could be partially or fully automated.
Marketers say the part of the data collection/reporting process that is most commonly automated is populating reports/dashboards (64% use automation for this).
Marketers say their top data-related frustrations are data quality (50% cite as a frustration) and data silos/data availability (43%).
Marketers say the top actions their company could take to increase trust in marketing data are to invest in technology/software (51% cite) and to improve the quality of their data sources (47%).
About the research: The report was based on data from a survey conducted in May and June, 2023, among 713 marketers.
