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Content Marketing Measurement & Analysis

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Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

The report was based on data from a survey conducted between April and June, 2023, among 364 B2B content marketers from around the globe.

Most (82%) respondents say they're not spending enough time on content promotion because they're too busy with other tasks.

Why marketers say they don't spend enough time on content promotion

The most popular channels for organic (free) B2B content promotion are social media (100% of respondents say their firm uses), blogs/websites (79%), and email (77%).

Organic channels marketers use to amplify their content

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B2B Content Promotion in 2023: Channel and Format Trends

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji