Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

The report was based on data from a survey conducted in 2023 among 207 digital healthcare marketers who work in SEO.

Some 62% of respondents say they believe ChatGPT will improve healthcare SEO, 26% believe it will worsen healthcare SEO, and 11% believe it will have no impact.

Some 39% of healthcare digital marketers say they are already using AI for keyword research.

How ChatGPT will affect healthcare search engine optimization

Healthcare digital marketers say content relevance and content quality are the most important factors for influencing search engine rankings.

Percentage of digital healthcare marketers prioritizing each search engine

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Healthcare SEO Trends for 2023: AI to the Rescue?

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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