Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2.

The report was based on data from a survey conducted in March 2023 among 302 strategic decision-makers who work for organizations in the United States with 500 or more employees.

Some 90% of respondents say the importance of company culture is increasing in today’s market, yet more than a quarter (26%) say they struggle to get buy-in from the rest of their leadership team.

Some 46% of executives say increased productivity is one of the greatest benefits of improving the culture of an organization and 40% say improved retention is one of the biggest benefits.