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Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not?

To find out, Airship surveyed 11,000 people age 18 and older in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom, and the United States.

Respondents say the top reasons they delete apps are to free up phone storage (32% cite as a motivation) and when they encounter too many in-app ads (30%).

What most often causes users to delete a mobile phone app

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Why People Delete Apps From Their Phones

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji