Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not?
To find out, Airship surveyed 11,000 people age 18 and older in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom, and the United States.
Respondents say the top reasons they delete apps are to free up phone storage (32% cite as a motivation) and when they encounter too many in-app ads (30%).
Some 17% of people say they usually decide whether or not to delete an app after the first use, 40% say after a couple of uses, and 16% say within a week or two of the first use.
People say their top motivators for continuing to use apps from their favorite brands are when apps are easy to use (35% of global respondents cite), simplify their lives (31%), and save them time (27%).
About the research: The report was based on data from a survey of 11,000 people age 18 and older in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom, and the United States.
