Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not?

To find out, Airship surveyed 11,000 people age 18 and older in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom, and the United States.

Respondents say the top reasons they delete apps are to free up phone storage (32% cite as a motivation) and when they encounter too many in-app ads (30%).

What most often causes users to delete a mobile phone app

Some 17% of people say they usually decide whether or not to delete an app after the first use, 40% say after a couple of uses, and 16% say within a week or two of the first use.

How many times users use a mobile phone app before deciding to delete it

People say their top motivators for continuing to use apps from their favorite brands are when apps are easy to use (35% of global respondents cite), simplify their lives (31%), and save them time (27%).

Why people continue to use mobile apps from their favorite brands

About the research: The report was based on data from a survey of 11,000 people age 18 and older in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom, and the United States.

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Why People Delete Apps From Their Phones

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji