What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have?
To find out, Semrush analyzed 400 copywriter job postings on Indeed.com and also looked at findings from its State of Content Marketing: 2023 Global Report, which was based on data from 85,000 job posts and a survey of 1,700 marketers.
The researchers found that copywriters often have a number of responsibilities in addition to creating copy, such as developing the brand voice, collaborating with other teams, researching new ideas, and understanding marketing plans.
The top skills and experiences that companies want from copywriters are excellent written and verbal communication skills, creativity, and at least four years of relevant experience.
The most common degrees cited in job postings for copywriters are marketing, writing, journalism, english, and communications.
About the research: The research was based on an analysis of 400 copywriter job postings on Indeed.com and as well as findings from Semrush's State of Content Marketing: 2023 Global Report, which was based on data from 85,000 job posts and a survey of 1,700 marketers.
