Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

The report was based on data from a survey conducted between November 27 and December 9, 2022, among 720 sales professionals.

Some 53% of respondents cite budget constraints as one of the biggest issues they face with the sales process, 52% cite economic factors, and 42% cite connecting with potential customers/booking meetings with potential customers.