Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

The report was based on data from a survey conducted in 2023 among 80 chief marketing officers with Fortune 500 experience.

Respondents say the CMO capabilities where ChatGPT and other generative AI technologies will likely provide the most value are content creation and management, market research and competitive insights, and digital marketing.

CMO capabilities for which ChatGPT and generative AI will provide value survey results

CMOs say the top priorities that they've been tasked with in 2023 are to set the growth agenda and to boost lead generation.

Top priorities for CMOs in 2023

CMOs say they expect the top impediments to growth in 2023 to be inflation and talent/labor issues.

CMOs' expected top impediments to growth in 2023

About the research: The report was based on data from a survey conducted in 2023 among 80 chief marketing officers with Fortune 500 experience.


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CMO Survey: How ChatGPT Could Help Senior Marketers

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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