Global ad revenue for video-sharing app TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.
The report was based on advertising expenditure data drawn from media owners.
The researchers expect TikTok's advertising revenue to reach $15.2 billion in 2023, up from $10 billion in 2022 and $3.8 billion in 2021.
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Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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