The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

The report was based on data from a survey conducted in January 2023 among 1,500 people age 12 and older in the US.

Some 42% of Americans age 12 and older say they have listened to a podcast in the past month, up from 12% who said the same in 2013.

Monthly podcast listeners year over year since 2008

Podcasts are especially popular with younger Americans: Some 48% of monthly podcast listeners are between the ages of 12 and 34 (this cohort makes up 36% of the US population age 12+).

Age percentages of monthly podcast listeners

Some 46% of monthly podcast listeners are women, up from 39% in 2013.

Gender percentages of monthly podcast listeners

Some 52% of monthly podcast listeners age 18+ have an annual household income of $75,000 or more (this cohort makes up 43% of the US population age 18+).

Household income of monthly podcast listeners

About the research: The report was based on data from a survey conducted in January 2023 among 1,500 people age 12 and older in the United States.


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The Podcast Audience: Demographic Trends for 2023

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

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Twitter: @ayaznanji