Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according to recent research from LinkedIn.

The report was based on an analysis of LinkedIn data. The researchers determined the most in-demand skills based on three components: skills possessed by LinkedIn members who have been hired recently; skills possessed by LinkedIn members who have received recruiter InMails recently; and skills included in recent paid jobs listings on LinkedIn.

The most in-demand skills for marketing roles are social media, management, digital marketing, communication, and strategy.

The most in-demand skills for sales roles are customer service, management, communication, marketing, and leadership.

Most in-demand skills on LinkedIn by function

Across all business functions, the most in-demand skills on LinkedIn are management, communication, customer services, leadership, sales, project management, research, analytical expertise, marketing, and teamwork.

10 skills companies need most according to LinkedIn data

The most in-demand skills for engineering roles are JavaScript, Java, SQL, Python, and CSS.

The most in-demand skills for IT roles are management, SQL, Microsoft Office, project management, and analytical expertise.

In-demand skills by industry according to LinkedIn data

About the research: The report was based on an analysis of LinkedIn data. The researchers determined the most in-demand skills based on three components: Skills possessed by LinkedIn members who have been hired recently; skills possessed by LinkedIn members who have received recruiter InMails recently; and skills included in recent paid jobs listings on LinkedIn.


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LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji