Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.

Some 73% of respondents say they expect event marketing budgets to increase in 2023.

Event marketers say the biggest key to event success in 2023 is attracting the right attendees (32% cite).

Some 43% of event professionals say they expect to run a mix of in-person and virtual events this year and 30% expect to run only in-person events.

Event marketers say their biggest challenges are not enough team members (26% cite as a big issue) and not enough budget (23%).

About the research: The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.