Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.
The report was based on data from a survey conducted in November 2022 among 670 event professionals in the United States and Europe.
Some 73% of respondents say they expect event marketing budgets to increase in 2023.
Event marketers say the biggest key to event success in 2023 is attracting the right attendees (32% cite).
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Event Marketing in 2023: Trends and Challenges
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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