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Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being restructured, according to recent research from Lytho.

The report was based on data from a survey conducted in 3Q22 among 123 US-based in-house creatives and marketers.

Some 51% of respondents say their firm's in-house brand and creative team restructured within the past 12 months, and 23% say the team is in the middle of a restructure.

In-house brand and creative team restructuring survey results

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Why In-House Brand and Creative Teams Restructure

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji