Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.
Respondents say it takes them four hours and ten minutes to write a typical blog post, up 74% from when a similar survey was conducted in 2014.

Bloggers who say they spend six hours or more on a typical post are 50% more likely to report above-average results.
The average length of a blog post is 1,376 words in 2022, up from 808 words in 2014.