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Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

The report was based on data from a survey conducted between June 30 and July 1, 2022, among 1,120 US adults.

Some 39% of respondents say they don't find the metaverse personally interesting, 25% believe it is primarily for gamers, 22% view it as a risk to their privacy, and 20% think it is just a lot of hype.

Only 19% of respondents think the metaverse will enable them to do new things and just 17% say they find it exciting.

Americans' views on virtual worlds

The majority of US adults say they are not interested in doing things in the metaverse such as attending meetings, playing games with strangers, going shopping, watching shows or movies, or traveling to new cities.

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Meh on the Metaverse: How Americans Feel About Virtual Worlds

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji