Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
The report was based on data from a survey conducted between January 1 and April 1, 2022, among 308 B2B content marketers from around the globe, representing a range of industries and company sizes.
Among B2B marketers who say they are not spending enough time on content amplification, 77% say that's because of other tasks on their plate—down five percentage points from the 2021 edition of the survey.
Social media is the top channel for paid amplification, with all respondents saying their firm uses it to amplify content.