Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media.
The bi-monthly Global Ad Trends report was based on WARC's global advertising and media dataset.
The jump in TV media pricing has been especially pronounced in the US, where average TV CPMs are forecast to reach $73 in 2022, an increase of 40% from pre-COVID costs.