B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.

The report was based on data from a survey of 500 sales representatives who work for B2B firms with more than 50 employees.

Respondents say the top challenges they face at the start of the sales cycle are personalizing pitches to individual prospects (38% say they struggle with), qualifying leads (27%), and finding prospects (12%).

B2B sales reps say the things that take the biggest personal toll on them early in the sales cycle are being treated unkindly by disinterested prospects (30% cite), feeling unprofessional when reaching out to non-relevant prospects (28%), and getting frustrated with time wasted on administrative work (27%).

B2B sales reps say they need the most help early in the sales cycle getting data about prospects to start the conversation (30% cite) and getting accurate contact information about leads (22%).

About the research: The report was based on data from a survey of 500 sales representatives who work for B2B firms with more than 50 employees.