Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.

The report was based on data from an analysis of 160 million of the most popular search keywords and their rankings.

The researchers found that 51% of the online searches that included the keywords the analysis examined were one or two words long. Some 43% of the searches were 3-5 words long, 6% were 6-9 words long, and less than one percent were more than 10 words long.

Distribution of keyword lengths by total search volume

When the researchers looked at unique queries rather than total volume, they found that more than two-thirds (67%) of the searches were 3-5 words long.

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How Many Words Do People Use When Searching Online?

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ABOUT THE AUTHOR

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Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji