TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

The research was based on a multi-part analysis which included a review of what brands receive for royalty agreements, a look at overall brand strength, and data from a survey of more than 100,000 people around the world (see the report for the full methodology).

TikTok had a 215% increase in brand value in 2021, the biggest of any brand examined. Snap ranked second (+184%) and South Korean internet company Kakao ranked third (+161%).

Alibaba had the biggest drop in brand value (-42%).