Online research is a fast and economical way to learn about your customers and prospects. If you are like most marketers, you are now using web-based surveys to get answers to pressing questions. But are you getting information you can trust and act on? Are you aware of the potential pitfalls of doing your research online? And do you know what makes your online research reliable or invalid?

This seminar will discuss the best practices for conducting online research. You will discover what must be considered when building a research sample, crafting a questionnaire, and fielding the study. Perhaps most importantly, the seminar will guide you through the considerations for deciding when you should and when you should not conduct your research online.

Online research is a powerful tool and when well executed can bring clarity to numerous business problems. However, data collection methods need to be aligned to research objectives; no one data collection method is the best approach for all research designs.

This seminar will focus primarily on best practices for conducting online market research with comparisons to the use of telephone interviewing.