B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear value, according to recent research from Sonus Research and the Tech Marketing Council.
The report was based on data from a survey of 80 marketers who work for B2B technology companies.
Respondents say the features/qualities they want most in martech solutions are easy and fast integration (44% cite), the ability to test-drive (39%), provable ROI (36%).
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What B2B Tech Marketers Want From Martech Solutions
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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