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Content Marketing Measurement & Analysis

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B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

The report was based on data from a survey conducted in May 2021 among 258 B2B marketing professionals in the United States.

Some 45% of B2B marketers surveyed say creating engaging/targeted content is difficult to execute with lead generation, and 43% say collecting quality data is difficult to execute.

What makes lead generation difficult

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B2B Marketers' Biggest Lead Gen Challenges

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji