Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.
The report was based on data from 100,482 webinars held by businesses on the ON24 platform in 2020.
Nearly two-thirds (63%) of all webinar registrations driven by email came from campaigns sent on Tuesday, Wednesday, and Thursday.
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Webinar Benchmarks: Promotion and Attendance Trends
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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