Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2.
The report was based on data from a survey of 176 marketers (42% work for B2C firms, 25% for B2B firms, 25% for hybrid B2C-B2B firms, and 8% for agencies).
Some 77% of respondents say Facebook/Instagram advertising is part of their retargeting strategy, and 69% say Google advertising is part of their retargeting strategy.
Enter your email address to continue reading
Ad Retargeting in 2021: Channel, Goal, and KPI Trends
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Advertising & Promotions:
