Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.
The report was based on data from a survey of 760 email marketers.
Some 50% of respondents say their email strategy has changed because of the pandemic, 35% say their strategy has not changed, 13% say their strategy has changed but the cause was not the pandemic, and 2% are unsure.
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The Pandemic's Impact on Marketers' Email Strategies
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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