Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future, according to a just-published study from MarketingProfs and Content Marketing Institute.

The 11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report is based on data from a survey of 233 business-to-consumer marketers. The companion report on business-to-business (B2B) content marketing was published in late October 2020.

Fully 82% of B2C content marketers agree that their organization made quick changes in response to the pandemic; moreover, 80% say the changes were effective.

Some 84% of content marketers expect at least some of the changes made in response to the pandemic to stay in effect for the foreseeable future.

Below are selected charts displaying findings from the various chapters of the current year's B2C content marketing report.

Content Marketing Maturity & Strategy

Some 41% of B2C marketers report their organization is in the sophisticated/mature phase of content marketing maturity.