Engineers place the most value on information-heavy content/ such as datasheets, case studies, and whitepapers/ when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.
The report was based on data from a survey of 1,361 engineers and technical professionals. Responses came from a diverse set of industries, including aerospace/defense, automotive, energy, engineering services, and semiconductor and materials.
Some 73% of respondents say they find datasheets very valuable when making purchasing decisions, 41% find case studies very valuable, and 40% find whitepapers very valuable.
Accessing Technical Content
Engineers say they are most likely to share their information via a Web form in order to access technical content such as whitepapers and CAD drawings.
