Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

The report was based on data from a survey conducted in 2020 among 1,001 people in the United States.

Three-quarters of respondents say they'd watch a 30-second ad for free content rather than share their email address. However, 95% of respondents say they'd share their email address rather than their phone number.

Some 52% of respondents say they'd rather receive generic ads from marketers, and 48% say they'd rather receive personalized ads.

Marketing tactics Americans participate in

Most respondents say they have shared something on social media or followed accounts on social media in order to enter a contest.

Most have also given their email in exchange for the results of a quiz and in exchange for content.

About the research: The report was based on data from a survey conducted in 2020 among 1,001 people in the United States.