Obsessed with B2B marketing? You should be a PRO member! Join now at 25% off (or 50% off for teams).

The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from CMO by Adobe.

The report was based on data from a survey conducted between May 30 and July 6, 2019 among 1,008 adults in the US who stream podcasts or audio books.

According to Comscore data cited by Adobe, the number of users of podcast mobile apps has jumped 60% since January 2018, and a quarter of current podcast listeners had started listening to podcasts in the previous six months.

Some 72% of the people surveyed by Adobe say the quality of podcasts is increasing, and only 6% say it is decreasing.

Discovery

Some 41% of respondents say they discover new podcasts via online sources; 24%, via friends; 16%, within podcast apps; and 14%, via family.

Where People Listen

Enter your email address to continue reading

The State of Podcasting: Audience, Content, and Advertising Trends

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji