Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music.

The report was based on data from a survey of 1,012 people in the United States between the age of 14 and 87 (the average age was 37).

More than half (54%) of respondents say they have left a retail store because the music was too loud, and some 24% say they have left a store because the music being played was profane or had explicit lyrics.

Some 69% of consumers surveyed say playing pop music improves the in-store retail experience, and 64% say playing rock music improves the in-store retail experience.

Less than half of consumers say playing other genres of music improves the in-store retail experience.

Enter your email address to continue reading

How In-Store Music Affects the Retail Experience [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji