Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.
The report was based on data from a 2019 survey of 100+ agencies that provide paid search services for clients.
Half of the agencies polled said they charge a flat fee/retainer for paid search services; that's unchanged from 2018.
Some 34% said they charge for paid search services based on a percentage of spend, up from 25% in 2018.
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Agency Pricing Trends for Paid Search Services
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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