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Foundations of Marketing Measurement

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+ How-To: Measure and Maximize the Impact of Online Activity on Offline Sales
+ Infographic: The B2B Marketer's Guide to SXSW
+ PRO: SmartTools: Tackle Your Email List
+ #SocialSkim: FB News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To...
+ Survey Says: Apple Gains Ground on Google Android, Grows Handset Lead
+ My View: Why Aren't Most Marketers Running Tests? (It's Not That Hard)

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Online Impact on Offline | B2B Guide to SXSW | Week in Social Media | Apple vs. Android | Test!

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