Hiring managers for creative (nontechnical) marketing jobs value applicant resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.

The report was based on data from a survey of 400 marketing executives who work for brands and agencies.

Some 74% of respondents say they prefer resumes in a traditional format; just 9% of hiring managers prefer social/online resumes; and only 9% prefer infographic resumes.

Marketing executives say interview performance is what matters most when evaluating entry-level candidates. The resume is the second most important factor, and previous experience is the third most important.

Check out the infographic for more findings from the research:

About the research: The report was based on data from a survey of 400 marketing executives who work for bands and agencies.


Enter your email address to continue reading

Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji