Hiring managers for creative (nontechnical) marketing jobs value applicant resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.

The report was based on data from a survey of 400 marketing executives who work for brands and agencies.

Some 74% of respondents say they prefer resumes in a traditional format; just 9% of hiring managers prefer social/online resumes; and only 9% prefer infographic resumes.

Marketing executives say interview performance is what matters most when evaluating entry-level candidates. The resume is the second most important factor, and previous experience is the third most important.

Check out the infographic for more findings from the research:

About the research: The report was based on data from a survey of 400 marketing executives who work for bands and agencies.