B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International.

The report was based on a survey conducted in February and March 2018 among 300 B2B, B2C, and B2B-B2C hybrid digital marketers.

Some 80% of B2B marketers say they personalize emails, compared with 73% of B2C marketers who say so; 50% of B2B marketers say they personalize Web experiences, compared with 45% of B2C marketers who say so.

B2C marketers, however, are more likely than B2B marketers to apply personalization to mobile apps (45% vs. 13%).

B2C marketers are more likely than B2B marketers to say they have sufficient data and insights for effective personalization.